Marketing with Placement Year (Hons) University of Derby

Overview

In the Marketing with Placement Year (Hons) course at University of Derby you’ll learn how to combine all elements of the marketing mix and how to get the best from in-house teams or outsourced agencies.

Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in-house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.

With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management and search engine optimisation. The Marketing with Placement Year (Hons) course at University of Derby has responded to these changes in the profession through the modules and courses, to reflect the need for these specialist skills.

Careers

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto:

• Agency roles such as Account Executive, Account Manager, Content Manager
• In-house marketing roles such as:
  • Marketing Officer or Manager
  • Brand Manager
  • Market Analyst
  • SEO Analyst
  • Social Media Manager
  • PR and Communications Executive
  • Digital Marketing Officer
  • Internal Communications Executive
• Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer.