Marketing and Data Insights with Placement Year (Hons) University of Derby

Overview

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the Marketing and Data Insights with Placement Year (Hons) course at University of Derby for you. 

You'll gain broad knowledge of current and future business technologies, including different types of databases, decision-making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics. You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems.

Careers

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.