Marketing and Consumer Psychology with Placement Year (Hons) University of Derby

Overview

Being able to understand customer behaviour and the psychology behind people’s choices has a key impact on modern marketing. On the Marketing and Consumer Psychology with Placement Year (Hons) degree at University of Derby you’ll learn how to critically apply customer insight methods and consumer theory to different marketing scenarios to enable you to develop a thorough understanding of current marketing issues.  

Why study Marketing and Consumer Psychology at Derby?

• You'll have the chance to develop and apply industry relevant skills to enhance your employability
• You'll hear from guest speakers from a range of backgrounds and work with organisations to help them understand their customers
• Build a global perspective through opportunities to study abroad for a semester at one of our international partner institutions
• You will tackle real marketing projects for employers and then develop this experience through placements and internships

• This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career

Careers

Demand for consumer psychology specialists in marketing is high. Your skills in consumer behaviour and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand or communications management.