Business Management and Marketing (Hons) University of Buckingham

Overview

This accelerated degree follows a clear developmental journey, beginning with the development of a strong foundation and understanding in core business disciplines, including markets, organisations and value creation. As your focus shifts to analysing organisations as complex systems, you’ll utilise data and insight to diagnose challenges and support decision-making. Towards the conclusion of your degree, you will specialise in marketing leadership, exploring digital marketing strategy, the role of data and AI, and the future of marketing organisations.

After your course

Having completed the BSc Business Management with Marketing degree, you will be well well-equipped to pursue a range of marketing-focused roles where data, digital platforms and customer insight are central.

Your experience of working with real business projects, analytics tools and digital marketing strategy will enable you to contribute from the outset in fast-paced organisational settings. You’ll also find opportunity to progress into areas such as marketing consultancy, business development or entrepreneurial venture creation. Alternatively, you could continue onto postgraduate study, supported by your ability to undertake independent, research-led work.

Here are just some of the career opportunities and skills that can stem from studying on this course:

• Digital Marketing Executive
• Marketing Analyst
• Brand Executive
• Social Media & Content Manager
• Customer Experience (CX) / CRM Specialist
• Business Development Executive
• Marketing Consultant
• Entrepreneur / Start-up Founder.