Digital Marketing (Degree Apprenticeship) (Hons) University of Portsmouth

Overview

This Digital Marketing (Degree Apprenticeship) (Hons) course offered at University of Portsmouth strengthens your digital marketing capabilities while you gain hands-on experience with your employer. You’ll dive into key areas such as marketing analytics, social media marketing, user experience, digital content creation, and more with opportunities to apply your learning directly in your workplace from day one. 

Careers and opportunities

This BA (Hons) Digital Marketing Degree Apprenticeship prepares you for a range of careers across digital marketing, whichever sector you work in.  You'll build skills to help you progress your career and benefit your current employer. 

By applying the knowledge you gain during your studies to your workplace, you'll boost your future employability and skills as you prepare to progress your career — whether you choose to continue with your current employer after you graduate or apply for roles across the industry. 

The need for skilled marketing graduates is growing. The Digital Marketing Institute (DMI, 2023) has highlighted a significant digital skills gap within the corporate sector, particularly in topics like data analysis, general digital marketing, social media expertise, digital strategy, and UX design — and  the Chartered Institute of Marketing (CIM, 2023) reports that enhancements in various digital marketing domains remain limited, listing skills related to content marketing, analytics and data, and PPC show modest improvement.

Digital marketing graduates could continue to roles such as: 

• campaign assistant

• marketing assistant

• paid social senior account executive

• content creator

• SEO analytics officer

• social media executive

By studying an accredited degree, you'll be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing, Institute of Direct & Digital Marketing, and BCS, The Chartered Institute for IT, when you graduate. The Chartered Institute for IT will recognise this apprenticeship for entry onto the register of IT technicians confirming SFIA level 3 professional competence.