Content Creation (Hons) Middlesex University

Overview

From this BA in Content Creation (Hons) at Middlesex University you will graduate with a professional portfolio that showcases your abilities to produce social media campaigns, branded assets and digital content for different audiences and platforms. Alongside creative skills, you’ll gain entrepreneurial know-how, strategic thinking and the ability to manage your own digital presence.

In your first year, you’ll build a strong creative foundation by developing ideas and content for print, web and social media. You’ll gain hands-on skills in digital design, photography, video and sound, while exploring how brands, culture and visual storytelling influence the way audiences engage with content. In the second year, you will deepen your expertise in analysing audience behaviours and conducting audience research, creating strong brand identities, developing effective strategic campaigns, and crafting compelling content for promotion and engagement. In the third year, you will stay up to date with cutting-edge AI tools in digital communication and marketing industries, and their applications in the fields. You’ll advance from creating and designing brand images and identities to managing brands and social media campaigns.

Careers

This course prepares you for a wide range of careers in content creation, digital media and brand communication. Graduates may progress into roles such as content creator, social media specialist or manager, digital marketing executive, copywriter, community manager, web content developer or creative advertising professional. You may also choose to work freelance, build your own brand, run a creative business or agency, or progress to postgraduate study in media, communications or marketing.

Graduates from related media and creative programmes at Middlesex have gone on to work in roles including content and social media manager, creative copywriter, PR account executive, community manager and account manager, with employers such as Adidas, TBWA, Compass Group and Marin Software.

You can take our flexible 15 or 30 credit Work Experience module in years two and/or three to gain substantial experience in your chosen field and launch your career. You can also choose to undertake a year-long work experience placement between Years 2 and 3.

In addition to formal work experience modules, you will be responding to live briefs and working with industry clients and guest speakers throughout your studies.