Overview

Fashion Communication and Marketing at Raffles Milano focuses on fashion, communication, branding and marketing, preparing students for the evolving fashion industry.

Professional Opportunities

At the end of this three-year course, students will be able to face the profoundly changing scenario of the fashion system, applying roles capable of connecting creative skills with management skills. They could apply for new interdisciplinary roles linked to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.

Accreditation

Upon completion, students receive a Raffles Certificate documenting their credits and learning outcomes, not recognised by MUR. They may also obtain a Raffles certificate from Raffles University. Students seeking an MUR-recognised qualification may apply to an accredited AFAM programme leading to a First Level Academic Diploma in Fashion Design under Ministerial Decree No. 1216 of 31 August 2023.

Programme Structure

All students begin with a shared foundation in Fashion Design, developing creative, technical, cultural and methodological skills for the contemporary fashion system.

Students can deepen their studies in Fashion Communication and Marketing, combining fashion culture, visual communication, marketing, digital media and business.

The first year builds foundations in fashion history, photography, visual communication, publishing, PR, retail and marketing. The second explores styling, trends, advertising, copywriting, editorial communication, merchandising and digital media, connecting creativity with consumer and brand strategy.

The third year focuses on strategic thinking, sustainability, contemporary media and digital technologies, culminating in advanced projects and a thesis.

Graduates are prepared for careers in fashion communication, marketing, branding, publishing, styling, creative direction, content and digital media.

Audience

The course is aimed at candidates with a high school diploma and candidates from Italian and foreign universities who are driven by a passion for design, style, and fashion and eager to pursue a career in the international fashion system.

Lecturers

Marco Bagalini: Fashion educator, pattern maker and author specialising in garment construction and pattern-making. Founder of PatternPRO and President of ANSEMI ETS.

Steven Trow: Luxury and fashion executive with 25+ years of experience at Hermès and Gucci Group. Lecturer specialising in luxury business, fashion marketing and career counselling.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-11-01 00:00:00
- Apply before 2026-11-01 00:00:00

Language

English, Italian

Credits

180 ECTS

Delivered

On Campus

Campus Location

Milano, Italy

Disciplines

Marketing View 8 other Bachelors in Marketing in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Application documents:

ID or passport
CV
Motivational letter

Portfolio (if available)
Language certificate

We will let you meet with the course leader, the scientific director or a member of the faculty. The online interview will revolve around your submitted documents and will include a language assessment, if necessary.

We will send you the Admission Certificate (upon request), Enrollment Form and Payment Details Form so that you can complete the paperwork. You will receive Enrollment Certificate (and VISA kit, if applicable) after completing the payment of the Enrollment Fee. You will also receive a payment plan for the Tuition fees.

Student Insurance via Studyportals Partner

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Raffles Milano International Design Institute and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22000 EUR / year

≈ 22000 EUR / year
Domestic Applies to you

Applies to you

Citizens or residents

22000 EUR / year

≈ 22000 EUR / year

Living costs

Milano

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Communication and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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