Overview

At the Marketing and Business Management (Hons) programme offered by The Open University UK you’ll delve into key marketing concepts, learn how businesses create effective strategies, and discover how marketing integrates with essential functions like human resources, accounting, and finance. You’ll also gain valuable insight into how organisations think and operate, how they’re managed, and the external environment they navigate, including the ethical and legal responsibilities they face. With this degree, you'll be ready to tackle the complexities of modern business and drive success in any setting.

Key Facts

Apply and evaluate marketing theories and techniques in real-world business contexts
Understand the impact of digital technology on local and global marketing strategies
Explore how marketing and management drive success in organisations and society
Build versatile skills that prepare you for a variety of roles and sectors

Programme Structure

Courses Include:

Discovering mathematics
Economics in context
Accounting
Introducing statistics
Making your learning count
You and your money

Key information

Duration

Full-time
- 36 months
Part-time
- 72 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-09-10 00:00:00
Starting 2027-02-01 00:00:00
- Apply before 2027-01-07 00:00:00

Language

English

Credits

360 alternative credits

Delivered

Online

Campus Location

Milton Keynes, United Kingdom

Disciplines

Business Administration Marketing View 145 other Bachelors in Business Administration in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

You don’t need a formal qualification in English to study with the OU. But you will need a reasonable standard of written and spoken English so you can make best use of study materials, communicate effectively with your tutor or fellow students, and seek help from other OU staff.
To secure your place, you need to register – don't worry; there's nothing to pay at this stage. Go to your chosen qualification, select your preferred start date, and click 'Register Now'.
They will ask you to select the module you intend to study in your first year. Some modules on your chosen qualification will be compulsory, while others may be selected from a list of options.
To complete your registration, you'll need to confirm your payment method.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8840 GBP / year

≈ 8840 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8176 GBP / year

≈ 8176 GBP / year

Additional Details

National Part-time: £4,088 per year
International Part-time: £4,420 per year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Business Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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