Overview

Karrierewege mit „Marketing and Event Management“Mit dem accadis Bachelor Marketing and Event Management B. A. qualifizieren Sie sich für Agenturen, Unternehmen, Beratungen oder bei großen Messe- und Eventanbietern.Typische Einsatzfelder nach dem Studium:

Event- und Live-Kommunikationsmanagement
Kampagnen- und Markenmanagement
Digital- und Social-Media-Marketing
Projekt- und Account-Management in Agenturen
Messe-, Ausstellungs- und Besuchermanagement
Customer Experience und Touchpoint-Management

Typische Arbeitgeber:

Marketing- und Eventabteilungen von Unternehmen
Kreativ-, Media- und Digitalagenturen
Messegesellschaften und Eventdienstleister
Beratungen mit Schwerpunkt Marketing und Kommunikation
Start-ups mit Fokus auf Events, Marken- oder Digitalentwicklung

Accreditation

accadis Hochschule - University of Applied Sciences Bad Homburg holds all relevant accreditations and is recognized by the Hessian Ministry of Higher Education.

Programme Structure

Inhalte des StudiumsSchwerpunktmodule:

Internet and Social Media Marketing
Eventmanagement I
Eventmanagement II
Kommunikationspolitik und Werbung

Wahlmodule:

Pressearbeit und Journalistische Praxis
Vertriebsmanagement
Externe Unternehmenskommunikation

Grundlagenmodule:

Rechnungswesen
Finanzwirtschaft
International Management I
International Management II
Business Planning
Internationales Marketing
Wirtschaftsrecht
Economics
Sustainability Project

Internationalität

Ins Ausland ohne Aufwand:

Dank der engen Beziehungen zu unseren Partnerhochschulen bieten wir perfekte Prozesse für Ihr Auslandssemester und übernehmen die akademische Organisation für Sie.

Internationale Lehre:

Unsere Dozenten lehren mit tiefreichender Erfahrung aus global agierenden Unternehmen.

Fremdsprachen für Karriereschritte in der ganzen Welt
Intensives Sprachtraining in Business English
Unterrichtssprache Englisch in ausgewählten Vorlesungen

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-09-01 00:00:00 , EEA/EU

Language

German, Partially taught in English

Credits

180 ECTS

Delivered

On Campus

Campus Location

Bad Homburg, Germany

Disciplines

Marketing Management Studies Event Management View 70 other Bachelors in Management Studies in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at accadis Hochschule - University of Applied Sciences Bad Homburg and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Living costs

Bad Homburg vor der Höhe

Germany

630 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

https://www.accadis.com/live/Finanzierung-und-Stipendien-Studienfinanzierung/studienfinanzierung-und-stipendien.aspx

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Event Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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