Overview

Karrierewege mit "International Marketing Management"Mit dem accadis Bachelor International Marketing Management B. A. qualifizieren Sie sich für anspruchsvolle Marketing- und Markenaufgaben in international ausgerichteten Unternehmen.Typische Einsatzfelder nach dem Studium:

Brand Management
Produkt- und Innovationsmanagement
Marktforschung und Consumer Insights
Digital- und Social-Media-Marketing
Kommunikations- und Kampagnenmanagement
Trade Marketing und Vertriebsschnittstellen

Typische Arbeitgeber:

Marketing- und Markenabteilungen internationaler Unternehmen
Konsumgüter- und Lifestyle-Marken
Automotive- und Technologieunternehmen
Pharma-, Chemie- und Industrieunternehmen
Beratungen und Agenturen im Marketing- und Kommunikationsumfeld

Accreditation

accadis Hochschule - University of Applied Sciences Bad Homburg holds all relevant accreditations and is recognized by the Hessian Ministry of Higher Education.

Programme Structure

Inhalte des StudiumsSchwerpunktmodule:

Internet and Social Media Marketing
Marktforschung, Big Data und Statistik
Kommunikationspolitik und Werbung
Medienwissenschaft

Wahlmodule:

Mergers and Acquisitions
Vertriebsmanagement
Externe Unternehmenskommunikation

Grundlagenmodule:

Rechnungswesen
Finanzwirtschaft
International Management I
International Management II
Business Planning
Internationales Marketing
Wirtschaftsrecht
Economics
Sustainability Project

InternationalitätIns Ausland ohne Aufwand:

Dank der engen Beziehungen zu unseren Partnerhochschulen bieten wir perfekte Prozesse für Ihr Auslandssemester und übernehmen die akademische Organisation für Sie. Für die Teilnahme am Auslandssemester benötigen Sie die Zustimmung Ihres Praxispartners.

Internationale Lehre:Unsere Dozenten lehren mit tiefreichender Erfahrung aus global agierenden Unternehmen.Fremdsprachen für Karriereschritte in der ganzen Welt.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-09-01 00:00:00 , EEA/EU

Language

German, Partially taught in English

Credits

180 ECTS

Delivered

On Campus

Campus Location

Bad Homburg, Germany

Disciplines

Marketing International Business Marketing Management View 4 other Bachelors in Marketing Management in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at accadis Hochschule - University of Applied Sciences Bad Homburg and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Living costs

Bad Homburg vor der Höhe

Germany

630 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

https://www.accadis.com/live/Finanzierung-und-Stipendien-Studienfinanzierung/studienfinanzierung-und-stipendien.aspx

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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