Overview

The Bachelor of Arts in Fashion Marketing Management, delivered at the NABA Milan campus and NABA Rome campus, prepares students to guide a fashion product from its initial concept to the market and audience it is designed for. Combining an understanding of the fashion system with marketing, communication and management, the programme examines how creative ideas are developed into coherent brands and commercially viable propositions.

The curriculum follows the entire fashion value chain, covering trend research, product development and brand identity alongside buying, merchandising, retail, digital communication and e-commerce. Students also explore supply chains, logistics, certification, luxury, craftsmanship and sustainability. Projects and industry-led workshops allow them to apply this knowledge to realistic challenges.

This is a single-track programme with no formal specialisations.

Career opportunities include:

Product manager
Brand manager
Sustainable supply chain manager
Buyer
Merchandiser
Collection manager
Sales manager
Account manager
Trend researcher
Social media manager
E-commerce manager

Accreditation

NABA’s Bachelor of Arts qualifications are recognised by the Italian Ministry of University and Research (MUR), have full legal status and are equivalent to the corresponding university degrees. The academic credits awarded can support progression to further study at academies and universities in Italy and abroad, subject to each institution’s admission requirements.

Programme Structure

The BA in Fashion Marketing Management at NABA covers the full fashion value chain.

First year: Students study the fashion system and supply chain, design methodology, marketing and management. Students use quantitative and qualitative methods to analyse markets and plan marketing and communication strategies, with input from industry professionals.
Second year: The focus moves to fashion distribution, buying, merchandising and communication. Students explore digital channels, omnichannel strategies, art direction and graphic design through workshops and company collaborations.
Third year: Students combine these areas in a research-led project centred on a fashion supply chain or personal brand. They develop visual identity and production, marketing, communication and merchandising strategies. Retail and supply chain management, trend research, costume history and cultural anthropology lead to a final project combining theory and practice.

Audience

This course is aimed at students who want to understand how fashion products are developed, positioned and brought to market. It suits those interested in combining creative thinking with marketing, commercial strategy and an understanding of the fashion industry.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00

Application deadline not specified.

More details

Pre-enrolment: between March, November and February. Usually it takes 90 days to get the study visa, we suggest to start the procedure soon.

Language

English, Italian

TOEFL^® IBT

OR

45

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PTE Academic

36

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IELTS

5

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Credits

180 ECTS

Delivered

On Campus

Campus Location

Milano, Italy
Roma, Italy

Disciplines

Marketing Marketing Management Fashion Management View 5 other Bachelors in Fashion Management in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

45

Schedule TOEFL®

PTE Academic

36

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

International applicants to a NABA Bachelor of Arts programme must meet these requirements and pass the admission test:

Academic qualification: Applicants must hold a secondary or high school diploma awarded after at least 12 years of schooling. The diploma must be legalised by the Italian embassy in the country whose education system issued it, translated and notarised by the Italian embassy or consulate in the country of issue, regardless of the school’s location. The diplomatic authority will also issue a Declaration of Value (Dichiarazione di valore in loco).
English-language proficiency: For a BA taught in English, applicants must submit one of the English-language certificates accepted by NABA. It must be submitted within the month before the programme begins and must be no more than two years old. Native speakers and graduates of English-taught high schools may be exempt, subject to verification by the NABA Admission Office.

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NABA, New Academy of Fine Arts and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22750 EUR / year

≈ 22750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

8500 EUR / year

≈ 8500 EUR / year

Additional Details

EU/EFTA students with 3+ yrs residency may get reduced fees based on income.

Living costs

Milano

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Accreditation

Programme Structure

Audience

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Milano

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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