Overview

The BA in Marketing and Management for Creative Business – Empowering AI, delivered at the NABA Milan campus and NABA Rome campus, prepares students to transform creative ideas into business opportunities. The three-year programme combines marketing, management and communication, using artificial intelligence (AI) to support informed decision-making and develop new ways to understand and reach audiences.

Through collaborative projects, students apply their knowledge in three key areas:

Marketing and communication: Students use data and AI tools to analyse markets and audiences, develop content and plan communication across multiple channels.
Business development: Students learn how to turn an idea into a strategy, service or venture, considering potential customers and commercial objectives.
Collaborative project management: Students plan and manage projects with people from different disciplines and backgrounds, learning how to develop a proposal into a workable outcome.

This is a single-track programme with no formal specialisations. It awards 180 CFA and leads to a First Level Academic Degree.

Potential career paths include:

AI marketing strategist
Creator marketing specialist
Community engagement specialist
Omnichannel communication specialist
Customer experience specialist
Business designer
Project manager
Innovation manager
Creative entrepreneur

Accreditation

NABA’s Bachelor of Arts qualifications are recognised by the Italian Ministry of University and Research (MUR), have full legal status and are equivalent to the corresponding university degrees. The academic credits awarded can support progression to further study at academies and universities in Italy and abroad, subject to each institution’s admission requirements.

Programme Structure

The BA in Marketing and Management for Creative Business – Empowering AI follows this plan:

First year: Students study company structure, management, marketing, consumer behaviour and positioning. They generate ideas through brainstorming, design thinking and storytelling, then plan projects and manage teams, resources, time and costs.
Second year: Students study strategy, brand identity and business plans. They use generative AI for visual, written and audio content, considering creative and ethical issues. Digital entrepreneurship and creative leadership cover online business models and cross-team collaboration.
Third year: They examine how AI processes meaning and supports marketing and communication through data analysis, personalised content, chatbots and automation. They develop business models, study start-up growth and finance, and work with companies or agencies to build a portfolio. A final project combines research and practice.

Audience

This course is aimed at students who want to bring creative ideas into the market and are interested in how marketing, business and AI can support that process. It suits those who enjoy combining creative thinking with analysis, collaboration and practical decision-making.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00

Application deadline not specified.

More details

Pre-enrolment: between March, November and February. Usually it takes 90 days to get the study visa, we suggest to start the procedure soon.

Language

English, Italian

TOEFL^® IBT

OR

45

Schedule TOEFL®

PTE Academic

36

Schedule a PTE test!

IELTS

5

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Credits

180 ECTS

Delivered

On Campus

Campus Location

Milano, Italy

Disciplines

Marketing Management Studies View 10 other Bachelors in Marketing in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

45

Schedule TOEFL®

PTE Academic

36

Schedule a PTE test!

IELTS

5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

International applicants to a NABA Bachelor of Arts programme must meet these requirements and pass the admission test:

Academic qualification: Applicants must hold a secondary or high school diploma awarded after at least 12 years of schooling. The diploma must be legalised by the Italian embassy in the country whose education system issued it, translated and notarised by the Italian embassy or consulate in the country of issue, regardless of the school’s location. The diplomatic authority will also issue a Declaration of Value (Dichiarazione di valore in loco).
English-language proficiency: For a BA taught in English, applicants must submit one of the English-language certificates accepted by NABA. It must be submitted within the month before the programme begins and must be no more than two years old. Native speakers and graduates of English-taught high schools may be exempt, subject to verification by the NABA Admission Office.

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NABA, New Academy of Fine Arts and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22750 EUR / year

≈ 22750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

8500 EUR / year

≈ 8500 EUR / year

Additional Details

EU/EFTA students with 3+ yrs residency may get reduced fees based on income.

Living costs

Milano

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Management for Creative Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Accreditation

Programme Structure

Audience

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Milano

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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