Overview

The BA (Hons) Fashion Marketing Management at the NABA London campus prepares students to understand how fashion products, brands, markets and audiences connect. Delivered in English over three years, the programme combines creative insight with commercial and managerial thinking, following the journey from product development to communication, retail and distribution.

Students build expertise across key areas of fashion marketing and management:

Fashion marketing and brand strategy: Marketing, management and the strategic development of fashion products and brands.
Fashion business and distribution: Supply chains, merchandising, sustainability, retail, luxury and legislation.
Fashion communication and culture: Digital communication, trend research, new media, photography, fashion video and styling.

These subjects strengthen students’ ability to interpret culture and translate insights into relevant brand experiences. Through project-based learning, they apply their knowledge to realistic fashion industry challenges.

This is a single-track programme with no formal specialisations. The BA (Hons) Fashion Marketing Management carries 360 UK credits and is awarded by Regent’s University London.

The BA (Hons) Fashion Marketing Management is also available in combination with the Foundation Course, designed to provide students with the cultural and methodological foundations needed to successfully undertake the three-year degree.

Potential career opportunities include:

Product manager
Brand manager
Collection manager
Sustainable supply chain manager
Merchandiser
Buyer
Sales manager
Account manager
Trend researcher
Social media manager
E-commerce manager

Accreditation

The BA (Hons) programmes delivered at the NABA London campus are validated by Regent’s University London, which is responsible for awarding the degrees. Graduates therefore receive an internationally recognised qualification from the University. Confirmed in April 2026, the partnership is reviewed periodically, with its next review due in 2031.

Programme Structure

The BA (Hons) Fashion Marketing Management at the NABA London campus develops across three years, with interdisciplinary workshops throughout.

First year: Students build foundations in marketing, management, supply chains and brand management, alongside design methodology, textile culture, computer graphics, art and costume history, and the fashion system.
Second year: Studies cover merchandising, sustainability, retail, luxury and craftsmanship management, legislation, graphic design, new media and digital communication. Fashion video, semiotics and photography expand the ways fashion can be analysed and communicated.
Third year: Students bring their knowledge together through Fashion Marketing Management, Brand Vision and a Final Project. Trend research, contemporary arts, new digital technologies, fashion styling, soft skills and career perspectives support the development and presentation of their work.

Audience

This course is aimed at students interested in the creative and commercial forces shaping the global fashion industry. It suits those keen to understand how products and brands reach audiences through marketing, communication, retail, merchandising and digital innovation. An interest in cultural trends, responsible supply chains and strategic decision-making supports its project-based approach.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00

Application deadline not specified.

Language

English

IELTS

6

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Credits

180 ECTS

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Management Fashion Management View 70 other Bachelors in Marketing Management in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Direct entry to a three-year BA (Hons) at the NABA London campus requires:

Age and qualifications: Applicants must be at least 18 when the course begins. UK applicants normally need 80 UCAS tariff points or an equivalent qualification, such as A Levels at grades BB, a BTEC National Extended Diploma at MMP or a Foundation Diploma with a Pass. EU and international qualifications are assessed individually using recognised UK comparison frameworks.
English: Applicants must demonstrate CEFR B2 proficiency, equivalent to IELTS Academic 6.0 overall with no component below 5.5, or another recognised qualification at the same level.
Documents: An application form, certified academic records including notarised copies of the secondary school diploma and certificates, official English translations where required, a passport copy and a signed personal statement. A portfolio or project assignment may be requested for some courses.

Tuition Fees

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Accreditation

Programme Structure

Audience

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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