Overview

Delivered in English, the Strategic Communication and Advertising program from University of Sharjah is designed to equip students with both theoretical and practical knowledge in strategic communication and advertising, with a strong focus on digital and social media. It prepares students for careers in advertising, public relations, media design, and organizational communication by fostering analytical and creative thinking to solve real-world communication challenges. The curriculum emphasizes the integration of global marketing trends, consumer behavior analysis, and cultural insights, enabling students to develop effective communication strategies and creative campaigns.

What You Will Learn

Through this program, students will learn to integrate fundamental theories and ethical practices in strategic communication and advertising, while analyzing the application of persuasion theories in campaign development. They will apply current communication and media technologies to address client needs and solve problems and will analyze research data to inform the creation of strategic plans, campaigns, and messages. The program emphasizes the development of content that aligns with campaign objectives, as well as the creation of digital marketing plans that meet industry standards and address market challenges. Students will also learn to integrate corporate communication strategies focusing on reputation management, CSR, crisis communication, and sustainability. Additionally, they will engage in collaborative teamwork to design multi-platform public relations and advertising plans, and explore corporate, social, and political contexts in global environments.

Career Path

• Creative Media Content Designer

• Campaign Manager

• Advertising executive

• Social Media Manager

• Media Advisor

• Strategic Communication Manager

• Advertising Officer or Manager

• Sponsorship and Fundraising Coordinator

• Strategic Communication Consultant

• Digital Media Strategist

• Promotion of Communication Professional

Programme Structure

Courses include:

Islamic System
Professional Ethics in Islamic Sharia
Analytical Biography of the Prophet
French Language
Islamic Civilization
History of the Arabian Gulf

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-08-03 00:00:00
Starting 2027-01-11 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

61

Schedule TOEFL®

PTE Academic

42

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

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4.9/5 student rating

Credits

123 alternative credits

Delivered

On Campus

Campus Location

Sharjah, United Arab Emirates

Disciplines

Communication Studies Advertising View 21 other Bachelors in Communication Studies in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

61

Schedule TOEFL®

PTE Academic

42

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completion of secondary education or equivalent within required average (no earlier than 3 years before joining)
No prior expulsion from any institution for academic or disciplinary reasons
Must be medically, physically, and mentally fit with required immunization proof
Must indicate preferred majors in application form
Admission is competitive; based on grades, preferences, and seat availability, with priority to UAE citizens and high achievers
Submit application, documents, and AED 360 fee by deadline
Meeting requirements and receiving ID number does not guarantee admission
Reservation fee may be required and is nonrefundable if student withdraws or does not enroll
Conditional admission may be given to final-year secondary students
Conditional students must meet requirements within set period
Professional diploma certificates are not accepted for undergraduate admission

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sharjah and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65460 AED / year

≈ 65460 AED / year
Domestic Applies to you

Applies to you

Citizens or residents

65460 AED / year

≈ 65460 AED / year

Living costs

Sharjah

United Arab Emirates

3400 - 5200 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Communication and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What You Will Learn

Career Path

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Sharjah

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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