Marketing and Data Analytics with a Year in Industry (Hons) University of East Anglia

Overview

On this exciting Marketing and Data Analytics with a Year in Industry (Hons) programme from University of East Anglia , you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll gain hands-on experience with data tools and techniques. You’ll also benefit from an industry placement in your third year. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels. 

Year in Industry

You’ll be expected to seek your own work placement, and in the first two weeks of your second year you’ll be asked to write a CV and to apply to a range of companies. Not only will this ensure that you work within your preferred field, but it'll also provide you with the essential job-hunting skills you’ll require after graduation. We'll offer our guidance and support whilst students are identifying and negotiating placement opportunities. 

During this year, you’ll be supported by an industrial supervisor and a mentor from the University. You and your industrial supervisor will feedback during the placement to ensure that it’s progressing well, and your UEA mentor will visit you during the year. 

Please note that we can’t guarantee any student a work placement as this decision rests with potential employers and is based on individual students’ choices. 

If you’re unable to secure a work placement by the end of your second year, you’ll have the option to apply to be transferred onto the three-year version of the course. 

Career Pathways

Examples of careers that you could enter include: 

• Marketing analyst 
• Marketing consultant 
• Product Marketing Analyst  
• Algorithm auditor 
• Machine and people ethics manager 
• Marketing Campaign Analyst