Fashion Business and Marketing (Hons) The University of Winchester

Overview

The Fashion Business and Marketing (Hons) programme offered by The University of Winchester will focus on fashion business management, fashion marketing and communications and brand innovation. You will gain a comprehensive understanding of the fashion industry, its key components, the marketing strategies employed within it, plus emerging trends, all of which prepare you to become industry experts and thought leaders. 

Key Facts

In recognition of the ever-evolving digital landscape, we place a significant focus on digital marketing and emerging trends in the fashion industry. Navigate the digital world, harnessing its potential for effective marketing and communication strategies, thereby staying ahead in the dynamic fashion landscape. 

With an emphasis on employability, we provide students with real-world experiences and opportunities to connect with industry professionals. The programme has links with a range of current industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. You will also have the opportunity to attend occasional field trips as part of your course.