Marketing and Sales CAMPUS 02 University of Applied Sciences

Overview

The Bachelor's degree programme in Marketing and Sales at CAMPUS 02 University of Applied Sciences provides you with a broad knowledge in the core areas of business administration, and combines this with specific skills in marketing and sales management. The central topics include: Marketing & Sales Management, Consumer Behavior, Market Research, Sales Performance, Communication Management, Controlling and AI Data Analytics.

During their studies, students learn to design strategies and actively and purposefully use tools and data to reach customers across all channels. This is because customers expect a quick solution tailored to their individual needs more than ever before.

Whether full-time or part-time - you can expect well-founded content, state-of-the-art teaching methods and a perfect combination of theory and practice.

During your studies, you can expect real-life practical projects with companies, which will give you the opportunity to apply your knowledge directly. An integrated work internship will also give you valuable insights into the world of work and international options such as a semester abroad or an internship abroad will also strengthen your intercultural skills. In addition to the compulsory courses, you have the opportunity to choose from a wide range of electives to customise your studies to your individual interests.

Programme highlights:

• Modern curriculum with a digital focus
• Experts from the business world
• Flexibility through classroom and online teaching
• Individuality through freely selectable electives
• Practical relevance through sales training and projects
• Internship at home or abroad

• Semester abroad possible

Career Opportunities

Possible career fields include:

• Sales Manager
• Marketing Manager
• Social Media & Content Marketing Manager
• Account Manager
• Product & Brand Manager Manager