Fashion Marketing and Promotion (Hons) Istituto Europeo Di Design (IED)

Overview

Through disciplines such as styling, art direction, photography, visual merchandising and digital content, you will understand how brands are built and how they are positioned across different media and platforms.You will work with trends, concepts and visual narratives aimed at specific audiences, always linking creative practice with applied research. This approach allows you to engage with both large organisations and independent scenes, developing a critical perspective and a coherent professional portfolio. 

Studying this programme at IED Madrid places you in an environment specialised in design and closely connected to contemporary visual culture, while obtaining a degree awarded by the University of Westminster with international recognition. 

This  Fashion Marketing and Promotion (Hons) course offered at Istituto Europeo Di Design (IED)  is currently undergoing formal validation by the University of Westminster. The programme details will be confirmed following completion and sign off of the University’s validation process. 

Learning combines theoretical lectures, creative workshops and individual project tutorials, working with briefs that reflect real industry dynamics. 

The structure progresses from initial exploration to specialisation: 

• Level 4: foundations of fashion marketing and advertising. 

• Level 5: professional development, industry-oriented projects and definition of individual interests. 

• Level 6: specialisation and final project.

This programme is aimed at individuals interested in fashion communication and marketing from a creative, strategic and digital perspective. It is ideal for those who want to work with imagery, content, branding, campaigns and experiences, while understanding how brands, media and consumers evolve. 

Designed for students with aesthetic sensitivity, an interest in cultural trends and the motivation to develop a professional portfolio within an international environment closely connected to Madrid’s cultural scene. 

Why choose it

The programme approaches fashion communication and marketing from a global perspective, integrating visual creativity, cultural analysis and strategic tools. You will learn to develop images, content, campaigns and experiences for diverse audiences, combining styling, art direction, digital media and branding with key elements of contemporary marketing. 

Studying this BA (Hons) in Madrid allows you to study to British academic standards while engaging with a dynamic creative ecosystem, connecting the local scene with the global fashion industry.

You will be able to orient your career towards professional areas such as: 

• Branding 

• Digital Content Creation 

• Visual Merchandising 

• Creative Marketing 

• Trend Insight 

• PR