Business Management and Digital Marketing - London Nottingham Trent University

Overview

On our business management and digital marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements.

Whether you’re gaining practical insights through placements, tackling real-world challenges with forward-thinking companies, or building connections in one of the world's leading hubs for innovation and business, you’ll graduate equipped to shape the future of business in a digitally driven world.

What you’ll study

How do we build and grow a business? How do we turn market research, customer insights and competitor analysis into the kinds of creative campaigns that leave a lasting impression on consumers? How has tech revolutionised business management and marketing across the decades — and where are things headed next?

Learn how to build and market a powerful, successful, sustainable enterprise that stands out from the crowd. We offer a personalised experience that’s tailored to your needs, interests and ambitions; at every stage of this business and digital marketing degree, we’ll invite you to consider who you are and what you want to achieve. More than just a bolt-on, this kind of personalisation is a unique and wholly different approach to university-level study.

On our business and digital marketing degree, you’ll:

• get to grips with the basics of business management — from accounting and economics, to budgeting, HR, and strategy
• learn how to research and interpret data, make great decisions, and communicate effectively with stakeholders
• analyse how bold new digital marketing strategies can help companies of all sizes to reach new customers
• explore the business landscape for different companies and sectors — from local SMEs and independents, right up to global corporations
• analyse the AI revolution to uncover what algorithms can (and still can’t) do for modern business marketing, and how new tech can be used responsibly
• broaden your horizons on sustainable business to learn what it really entails — from greener product policies, to diversity and equality, to ethical leadership
• grow your vital ‘soft skills’ (things like resilience, confidence and communication), attend business marketing events, and build your CV, portfolio and general employability with the support of genuine industry experts.