Overview

About our Bachelor of Business in Marketing

Our Bachelor’s Degree in Business Marketing is designed for those who want to pursue a career in marketing and sales management. Students will learn how to create marketing strategies that help businesses grow and succeed. The program provides specific skills and knowledge that are a must in this current business world. The job opportunities that you will have by completing a Bachelor’s in Business Marketing include: Bachelor’s Degree in Business Marketing offers units that cover various modern topics, such as media communications, international marketing, market research and analysis, consumer behaviour, strategic marketing, and more. The theory of marketing can be used in practice by completing strategic marketing projects and creating case studies.This program provides students with a broad education that helps them develop the analytical skills needed for success in today’s fast-paced global economy.

Reasons to study Bachelor in Business Marketing at Murdoch University

Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
Complete Google and Facebook certifications during your course.
Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising.
Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).

Career opportunities

Account Manager or Consultant
Product or Brand Manager
Market Research Analyst
Sales and Marketing Manager
Digital Marketer

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Programme Structure

The Bachelor of Business in Marketing provides a strong foundation in business principles while developing the creative, analytical, and strategic skills required for careers in marketing and related industries. Students study core areas including management, marketing, economics, accounting, and business law before progressing to specialised marketing topics such as digital and social media marketing, marketing research, consumer behaviour, content marketing, services marketing, strategic marketing, and business analytics or search engine marketing. The course also includes a Discovery Unit to develop transferable skills and offers the flexibility to broaden your studies through an approved double major or elective units, allowing you to tailor your degree to your interests and career goals.

Course structures are subject to change. Please refer to the Murdoch University Dubai website for the most current course structure and unit information.

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-08-14 00:00:00
Starting 2027-01-04 00:00:00
- Apply before 2026-12-31 00:00:00
Starting 2027-04-23 00:00:00

Application deadline not specified.
Starting 2027-04-26 00:00:00

Application deadline not specified.

More details

Intake Dates: January, May, September

Language

English

Duolingo English Test

115

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TOEFL^® IBT

OR

60

Schedule TOEFL®

PTE Academic

50

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IELTS

6

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Credits

72 alternative credits

Delivered

On Campus

Campus Location

Dubai, United Arab Emirates

Disciplines

Marketing View 33 other Bachelors in Marketing in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

OR

60

Schedule TOEFL®

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum points 5 from: A maximum of the best three A-level subjects; OR A combination of A-level and AS-level subjects. At least two A-level subjects are included in the calculation. AS-level subject attempted at A-level is not eligible to be included . A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1). AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)

International Baccalaureate (IB): Successful completion of the International Baccalaureate (IB) Diploma Programme (DP) with a total score of 24 points or higher
Other qualifications: Academic entry requirements vary depending on the applicant's country of study and secondary school curriculum. Please refer to the country-specific entry requirements on our website for detailed admission criteria: https://www.murdochuniversitydubai.com/apply/academic-entry-requirements-2026/

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Murdoch University and/or in United Arab Emirates, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

59960 AED / year

≈ 59960 AED / year
Domestic Applies to you

Applies to you

Citizens or residents

59960 AED / year

≈ 59960 AED / year

Living costs

Dubai

United Arab Emirates

5300 - 9200 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

We offer Academic Merit Scholarships ranging from 15% to 40% of the total tuition fees across all our Undergraduate and Postgraduate programs, based on your previous academic performance.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Bachelor of Business Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

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Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Dubai

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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