Marketing Beirut Arab University

Overview

Students of Beirut Arab University gain practical skills in digital marketing, consumer behavior, brand management, and market research, while developing a deep understanding of how to craft effective campaigns that resonate with target audiences. The program emphasizes creativity, strategic thinking, and data-driven decision-making, preparing students to navigate the ever-evolving marketing landscape. With real-world applications and opportunities for internships, students are equipped not only with a degree but with the expertise to excel in various marketing roles and make a meaningful impact in today’s competitive market.

The Mission of the Marketing Major is to create an intellectual environment within which students may acquire marketing knowledge, skills and attitudes required for achieving success. The Major’s mission supports the University’s mission, in that the major:

• Has a commitment to academic excellence.
• Inspires students through the scholarly activity of its staff members.
• Provides exemplary professional training.

• Prepares students for ethical leadership in a global society.

Careers

Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.

Some career options include:

Advertising Manager; Advertising Sales Director; Account Executive; Account Coordinator; Media Director; Media Coordinator; Brand Manager; Product Manager; Product Development Manager; Market Research Director; Relations Director; Corporate Communications Manager.