Marketing Wenzhou-Kean University

Overview

The Marketing course from Wenzhou-Kean University Students study marketing concepts and strategies required by various marketing operations and gain insight into the concepts, principles and activities of contemporary marketing management. The professional courses in our business school will help students identify and define information needs, manage big data, design and implement research projects, and learn how to interpret assessment results.

The marketing major emphasizes the knowledge, skills, and concepts necessary for effective performance in the various functional areas of marketing, such as advertising, product development, marketing research, and distribution channel. The field integrates economics, sociology, psychology, and statistics to facilitate marketing systems and processes. The marketing electives offer an opportunity for students to dig into more specialized areas based on their interests and career goals.

Career opportunities:

B.S. in Marketing provides students with a wide range of career options in the broad and diverse business areas, such as brand management, advertising, public relations, marketing communications, market research, retail and logistics, international trade and marketing, sales management, customer relations, e-commerce, social media, sports and entertainment, leisure, hospitality and tourism, project planning, consulting, corporate investment and non-profit organizations.

The curriculum is designed to develop students’ ability to apply professional skills, problem-solving skills, business awareness and communication skills. The graduates are qualified for a variety of roles in marketing, such as advertising, brand management, marketing and public relations, business intelligence, online marketing, sales and project planning, and product management. Graduates are also qualified for senior positions in other business sectors, such as business consultants, operations managers, and management trainees, procurement specialists, etc.

Graduates can also go further studies in corporate management major. More than 60 percent of the graduates choose to go abroad for postgraduate studies, more than half of whom receive offers from top 50 graduate schools in the world, such as New York University in the United States. Graduates who choose to work usually enter leading multinational companies and take manager positions, such as Sephora and Coach.