Fashion Marketing and Communication Istituto Europeo Di Design (IED)

Overview

Making a good product into a successful one: the three-year Undergraduate Programme in Fashion Marketing at IED Firenze will get you into the heart of fashion, probably the most creative and challenging market sector in our society today. We will go through it together, in a way to understand how innovative marketing and communication strategies can really make the difference in a fashion project.

This programme has been developed to meet the growing demands of a dynamic international market. We want to prepare future professionals who can cover a whole variety of roles, driven by modern thinking, strategic vision and cross-sector experience and knowledge.

Methodology

The three-year Undergraduate Programme in Fashion Marketing at IED Firenze covers a variety of cultural subjects, techniques and methods of the fashion world. Based on a creative, practical and cross-cutting approach, it will prepare you for many different roles that you may take on when working on your marketing and communication projects.

The main factor that all these jobs have in common is the knowledge and understanding of the fashion system. Over three years, you will learn how to effectively design and manage new communication strategies and integrated business plans. You will work on advertising campaigns, liaising with media and industry partners across digital and social media platforms. You will also take on new challenges such as ethics and sustainability, which are currently reshaping the industry and market as a whole.

Who is this for?

The  Fashion Marketing and Communication programme from  Istituto Europeo Di Design (IED)  is for students with a strong motivation and creativity, both of which are key factors to understand and engage with fashion, media and brand identity. This programme is just made for you if you feel the digital market has no boundaries or age, if you want to break the rules when it comes to launching a new fashion product and if you want to bring new light to the industry with your own vision and experience.

This training will turn you into a valuable resource for companies looking to stay competitive in current market conditions. You will do all this as you work towards developing strong brand identity and new products that will meet consumer needs and expectations.

Why choose it?

The key asset of our three-year Fashion Marketing degree programme at IED Firenze is a strong focus on project design and product development processes. But even more so is a method, which is based on two main drivers: one is innovation, reflecting the ability to think creative using any data, analysis and research to provide an overview of global and digital markets. And the other one is cross-sector thinking, which is viewed as a way to bridge the gap between education and work, based on the use of specific skills from many different areas of fashion.

As you enjoy this experience at IED Firenze, you will have the opportunity to get in touch with students, alumni, experts and guest speakers, while also being involved in real-life project works. Working closely with companies will help you embrace a multi-disciplinary approach. You will enjoy working as part of a team and develop a greater awareness of contemporary lifestyles, media practices and the way products are designed, marketed and made available to consumers.