Fashion Marketing - Fall Semester Istituto Europeo Di Design (IED)

Overview

 In view of the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market.

In this regard, the  Fashion Marketing - Fall Semester programme from  Istituto Europeo Di Design (IED)  allows you to understand and deepen the various phases of the strategic marketing process within the fashion system. 

Methodology

This education path alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector and international designers. Topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy, image construction and ultimately good sales will be thoroughly covered in the classroom as well as during the project work and presentations.

You will work in touch with fashion manufacturers of ‘Made in Italy’ production, aiming at communicating and promoting in an innovative way the tangible and intangible values of Italian product in the contemporary fashion market.

Who is this for?

Students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.