Overview

Marketing is a vital component of organizational success, helping businesses to identify and understand customer needs and preferences and to develop strategies to meet those needs.

Key facts

American University of Ras Al Khaimah (AURAK)’s Bachelor of Science in Business Administration - Marketing provides students with a well-rounded education in business and develops the skills and knowledge necessary to effectively promote products and services to consumers. In addition, students will have the opportunity to gain practical experience through internships, hands-on projects, and simulations, which will allow them to apply the knowledge and skills learned in the classroom to real-world situations.

Graduates of the Bachelor of Science in Business Administration degree (Major in Marketing) can pursue various roles, including marketing managers, brand managers, advertising executives, and public relations specialists.

Programme Structure

Courses include:

Business Law
Strategic Management

Organizational Behavior
Public Policy and Business Ethics
International Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00

Apply anytime.
Starting 2027-01-12 00:00:00

Apply anytime.

More details

Application Deadline: Fall: 15 September / Spring: 26 January. International students must apply two weeks in advance of the stated deadlines.

Language

English

IELTS

5

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Credits

121 SCH

Delivered

On Campus

Campus Location

Ra’s al Khaymah, United Arab Emirates

Disciplines

Business Administration Marketing View 34 other Bachelors in Marketing in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Passport copy
Copy of health card
Copy of valid Emirates ID (UAE residents only)
Health History Form (Completed and signed by a physician)
Four (4) recent passport-size photographs
Exemption letter from the National and Reserve Service Authority (UAE male applicants between the ages of 18 and 30 only)
Birth Certificate
Family Book (UAE nationals only)
Army Exemption/Completion Letter (UAE nationals only)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at American University of Ras Al Khaimah (AURAK) and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

60260 AED / year

≈ 60260 AED / year
Domestic Applies to you

Applies to you

Citizens or residents

60260 AED / year

≈ 60260 AED / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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