Marketing United Arab Emirates University

Overview

The curriculum equips students with key marketing knowledge and skills that are essential to excel in marketing organizations as managers and practitioners. The program from United Arab Emirates University emphasizes analytical and creative skills to prepare students for a business environment in which data and human creativity play a prominent role. The program is aligned with emerging trends in the business world including digitalization, artificial intelligence, and sustainability so that graduates can seamlessly fit into industry.

Program Learning Outcomes

Upon successful completion of this Marketing program, students will be able to:

• Explain the fundamental theories in marketing.
• Evaluate real-world marketing problems.
• Utilize emerging technology to conduct marketing research tasks.
• Identify cultural and ethical issues of marketing in a real-world setting.
• Analyze and compare marketing practices in the UAE/GCC with global contexts, evaluating cultural, economic, and regulatory influences.
• Develop the capacity to search for, acquire, understand, critically analyze and evaluate relevant market data.
• Develop autonomy and responsibility in undertaking their academic or professional work. 
• Apply teamwork skills in managing their work as well as leading and directing others as appropriate to the context and level at which they are operating. 
• Communicate effectively, orally and in writing, as required in marketing and business contexts.