Media Communication American University of Sharjah (AUS)

Overview

The Department of Media Communication’s two concentrations in Journalism and Integrated Marketing Communications (IMC) seek to engage students with the latest media industry trends through both on-campus and field learning and training. Our program’s focal areas in digital storytelling, multiplatform communications, multimedia journalism, social media, infographics and social analytics are meant to create full alignment with fast-changing markets.

Goals

Bachelor of Arts in Media Communication degree program offered at American University of Sharjah (AUS) seeks to provide students with a balanced foundation of professional competencies involving digital storytelling, social media, integrated communications and academic knowledge of the discipline of media communication in general and the department’s specific professional concentrations: Journalism and Integrated Marketing Communications (IMC) in particular.

The Bachelor of Arts in Media Communication program strives to:

• provide students with a grounding in the various perspectives found in the academic discipline of media communication in its traditional and new digital format, fostering students’ critical and analytical faculties in media communication
• furnish students with theoretical and strategic knowledge required of media professionals in the digital age
• equip graduates for competencies required for entry-level positions in the media industries