Overview

Create practical, hands-on digital plans, apps, and projects from day one. Meet and work with real and virtual global businesses throughout your degree. Enjoy a full semester of Work Placement in Year 3 and continue working over the Summer if you choose.

Learning outcomes

This BBus Business Studies in Digital Marketing (Hons) degree from Technological University of the Shannon is designed to ensure that you graduate with a wide range of skills to help you choose the career path you want to follow in life. You will assess the impact of digital technology on all types of business scenarios, learn to integrate social media tools into a marketing communications strategy, and effectively use different forms of digital marketing in the development of a global online presence. With a wide range of business subjects and assessments available on this course, students become independent thinkers, developing their own views on society and how to shape the world of digital business into the future.

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Programme Structure

Modules included:

HRM Concepts
Influencer Marketing
Legal Environment for Business
Macroeconomics for Marketing
Management Accounting Concepts
Social Media & Mobile Apps

Check out the full curriculum

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-06-01 00:00:00 , International
Starting 2027-09-15 00:00:00
- Apply before 2027-05-01 00:00:00 , EEA/EU
- Apply before 2027-05-01 00:00:00 , National

Language

English

Duolingo English Test

105

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PTE Academic

50

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IELTS

6

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4.9/5 student rating

Credits

240 ECTS

Delivered

On Campus

Campus Location

Limerick, Ireland

Disciplines

Business Administration Digital Marketing View 24 other Bachelors in Digital Marketing in Ireland

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.
TUS accepts QQI-FET/FETAC awards for entry on all courses of study.
Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme. For more information please visit the admissions section of our website.
International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Technological University of the Shannon and/or in Ireland, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13500 EUR / year

≈ 13500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

819 EUR / year

≈ 819 EUR / year

Additional Details

You are required to pay the €3,000 student contribution fee plus material fee.

Living costs

Limerick

Ireland

850 - 1150 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Studies in Digital Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning outcomes

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Limerick

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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