Marketing Management (Industry) (Year 2 Entry) Lancaster University

Overview

The Marketing Management (Industry) (Year 2 Entry) course from Lancaster University  provides an opportunity for students on Lancaster University's BSc Business Management or BSc International Management degrees to switch to a marketing programme after their first year.

For other students who have completed the equivalent of Year 1 at university and wish to transfer their degree to Lancaster, eligibility will be assessed on a case-by-case basis.

We believe in preparing our students for real-world challenges. The BSc Marketing Management degree combines theoretical learning with practical applications, helping you develop the critical thinking and problem-solving skills that employers value. You will work on collaborative projects, engage in discussions on current marketing trends, and learn from experienced faculty who are deeply connected to the marketing industry.

This degree will help you understand the "how" and the "why" behind marketing decisions. By studying marketing's key functions within an organisation, you’ll be ready to contribute meaningfully to any business, whether in a strategic role or a creative position.

Career opportunities:

BSc Marketing Management (Study Abroad) offers a comprehensive, well-rounded education that will prepare you for a range of marketing roles in various industries. Whether your ambition is to work for a global corporation or build your own business, this degree will give you the tools and knowledge to make it happen.

Our alumni work for some of the world’s biggest and most respected companies, including Google, Disney, P&G, and Reebok. As a Lancaster student, you’ll benefit from this global network, giving you connections and insights that will help you as you start your own career.

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. Our dedicated Marketing Careers Coach will support you throughout your studies. Our high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters throughout your degree.