Advertising and Digital Marketing (Industry) (Hons) Lancaster University

Overview

The Advertising and Digital Marketing (Industry) (Hons) course from Lancaster University  course from Lancaster University is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:

• Creative advertising

• Influencer marketing

• Media planning

• Digital and social media marketing

• Brand strategy

Careers

With a degree in advertising and digital marketing, you can pursue a wide range of careers that tap into creative, analytical, and strategic skills. These roles allow you to leverage different aspects of your degree, offering options that range from highly creative positions to more data-driven, analytical roles. You could work for an agency across a range of brands or as part of an in-house team in a range of roles, including:

• Media planner, media buyer

• Account handler, account planner, account strategist
• Digital marketing specialist
• Social media manager
• SEO specialist
• Content marketing manager
• Content creator
• Ecommerce specialist
• Brand manager
• Influencer marketing manager