Advertising and Digital Marketing Lancaster University

Overview

The Advertising and Digital Marketing course from Lancaster University  focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.

Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.

This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:

• Current communication theories and methods
• Media planning
• Digital and social media marketing
• Communications research
• Influencer marketing
• Artificial Intelligence (AI)

You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.

This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.

Career opportunities:

With a degree in advertising and digital marketing, you can pursue a wide range of careers that tap into creative, analytical, and strategic skills. These roles allow you to leverage different aspects of your degree, offering options that range from highly creative positions to more data-driven, analytical roles. You could work for an agency across a range of brands or as part of an in-house team in a range of roles, including:

• Media planner, media buyer
• Account handler, account planner, account strategist
• Digital marketing specialist
• Social media manager
• SEO specialist
• Content marketing manager
• Content creator
• E-commerce specialist
• Brand manager
• Influencer marketing manager

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, Leo Burnett, Essence Mediacom, and Havas Lynx. Others work at leading market research companies, such as Millward Brown and NOP.

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. A dedicated Marketing careers coach will support you throughout your studies.

The high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters throughout your degree.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with relevant life and work-based skills. We are unique in that every student is eligible to participate in The Lancaster Award, which allows you to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our careers section for more details.