Bachelor of Business - Marketing Murdoch University

Overview

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? 

Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this Bachelor of Business - Marketing course at the Murdoch University, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. 

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing

• Strategic marketing

• Consumer behaviour

• Digital and social media marketing

• Services marketing

Your future career

With a major in marketing you’ll be able to explore a range of roles across Australia and the world. 

Careers include:

• Marketing Account Manager or Marketing Consultant

• Product or Brand Manager

• Market Research Analyst

• Content Marketer

• Digital Marketer