Tourism, Hospitality and Marketing Curtin University

Overview

During the Tourism, Hospitality and Marketing major from Curtin University, you will also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services or ideas.

What you’ll learn?

• Develop a solid foundation in business fundamentals such as financial decision-making, analytics, and legal frameworks, while gaining insights into communication and cultural perspectives in business.

• Explore key areas of marketing and tourism, including consumer behaviour, social media management, and specialized topics like marketing for tourism, hospitality, and events.

• Gain expertise in digital marketing, e-commerce, and marketing intelligence, alongside industry-specific knowledge such as hospitality management, responsible tourism, and entertainment industry essentials.

• Tackle real-world challenges by learning strategic marketing, creating marketing briefs, and addressing contemporary issues in tourism and destination management.