Marketing Curtin University

Overview

Have you ever wondered what makes people choose certain brands over others? Marketing is one of the most important functions in a successful business. To gain an advantage, companies must differentiate themselves from their competitors. They need to work out how they 

may persuade their target audience to buy their products or services.

During this Marketing major from Curtin University, you will have the chance to explore matters such as international and internet marketing, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

What you’ll learn?

• Develop foundational knowledge in areas like market and legal frameworks, financial decision-making, and analytics, providing a solid base for understanding business operations.

• Explore marketing-specific subjects such as consumer behaviour, digital marketing, social media management, and marketing intelligence to gain insights into effective marketing strategies.

• Delve into specialized areas like services marketing, content creation, and international marketing, preparing you to manage diverse marketing campaigns.

• Gain hands-on experience through a business internship and capstone projects that help enhance your business acumen and apply theoretical knowledge in real-world settings.