Management and Marketing Curtin University

Overview

During this Management and Marketing degree from Curtin University, you will develop an understanding of two fundamental areas of business which can be applied to a broad range of industries and roles. This combination is ideal for a strategic and creative thinker who enjoys developing and engaging with teams and organisations.

What you’ll learn?

• A strong foundation in key business concepts through courses in markets and legal frameworks, financial decision-making, and analytics, alongside communication, culture, and indigenous perspectives in business.

• Insights into marketing principles and strategies with a focus on consumer behaviour, digital marketing, and managing social media platforms, preparing you for the competitive marketing landscape.

• Essential management skills, including human resources management, organizational behaviour, and strategic management, enabling effective navigation of complex organizational dynamics.

• Knowledge applied in a capstone experience, integrating learning across various subjects while tackling real-world business challenges.