Bachelor of Commerce (Marketing) Curtin University

Overview

Marketing combines behavioural science and creativity to develop strategies that engage potential clients and achieve business goals. Companies use marketing to differentiate their products and services, while consumers rely on it to make informed decisions. As a marketing professional, you’ll learn how to connect with audiences through creative approaches and targeted media channels. 

The Bachelor of Commerce (Marketing) programme from Curtin University Malaysia offers a broad view of the field, covering international and digital marketing, pricing, promotion, and distribution strategies. You’ll analyse competitor and customer behaviour to understand how marketing can predict demand for products, services, and ideas. Our commitment to keeping the programme up-to-date also means you will get exposure to relevant and in-demand skills such as managing Social Media Platforms and digital marketing components. 

Career Opportunities

Marketing officer, market researcher, events coordinator, fundraising coordinator, market research analyst, product manager, online marketing specialist, marketing communications manager, advertising professional, brand manager, direct marketer, marketing executive, new product developer, publications officer, sports marketing executive