Overview

The teaching and learning focuses on the application of international marketing management. Among the main subjects of the International Marketing (Hons) programme offered at University Malaysia Sabah are International Marketing Strategic Communication, Marketing Strategic Management, International Marketing, Brand Management and Cyber Marketing.

Career Prospect

Marketing executive

Brand / product executive

Customer service executive

Entrepreneur / retailer

Advertising / promotion executive

Public relations executive

Sales executive

Retailing ordering customer relationship officer

Transport and logistic executive

Market researcher

Programme Structure

Courses include:

Business Statistics

Product Management

Accounting

Marketing

Consumer Behaviour

Key information

Duration

Full-time
- 42 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Application deadline not specified.
Starting 2027-03-01 00:00:00

Application deadline not specified.

Language

English

PTE Academic

47

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

126 alternative credits

Delivered

On Campus

Campus Location

Kota Kinabalu, Malaysia

Disciplines

Marketing View 41 other Bachelors in Marketing in Malaysia

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

PTE Academic

47

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Acquired minimum Grade C on A-Level equivalence entry level in the subjects listed below:

Economics / Mathematics / Business Studies

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University Malaysia Sabah and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17210 MYR / year

≈ 17210 MYR / year

Living costs

Kota Kinabalu

Malaysia

2167 - 2880 MYR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Prospect

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Living costs

Kota Kinabalu

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners