Marketing (Hons) University Malaysia Sabah

Overview

Students will be exposed to theoretical and practical learning beyond the lecture room environment in producing a holistic business graduate with high marketing skills, in particular. This is achieved through the offering of various aspects of knowledge in the field of business considered crucial to the marketing discipline. The areas of expertise include management and marketing such as financial, accounting, market, sales, promotion, product, human resources, cross-culture, and international business. The offering of the programme is also aimed at producing competitive and excellent graduates at both domestic and global levels.

Graduates of this Marketing (Hons) programme at University Malaysia Sabah have the opportunity to be involved in global, multi-national, and local organizations as well as non-governmental and non-profit organizations to contribute to the marketing field. Graduates can be employed in any marketing-related areas such as marketing planning, sales management, brand management, product and advertising management, retail management, public relations and publicity, services management, as well as marketing research and analytics.

Career Pathways

Explore diverse roles such as Marketing Planner, Brand Manager, Public Relations Officer, Digital Marketer, Advertising Specialist, and Marketing Analyst in various industries.