Overview

Throughout the Marketing and Communication (Online) course from Adelaide University you’ll become the future-focused professional the industry is seeking.

Build expertise in advertising, public relations, content creation, marketing analytics, retailing and brand management. Deepen your understanding of social media channels, digital presence, personal brand and reputation.

Key Facts

Explore marketing as the study of trading and exchange in a modern economy. Conduct market research and interpret qualitative and quantitative data.

Get hands-on with digital content creation, enhancing your creative thinking, storytelling and audience understanding. Learn how to drive advertising campaigns and apply best-practice standards in web design.

Examine media law and the ethical issues in professional media practice. Understand marketing analytics, consumer markets, brand performance, and product attributes. You’ll be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise global brands.

Career opportunities:

With strong growth projected for marketing roles over the next decade, graduates can look forward to abundant career opportunities (Jobs and Skills, 2024opens in a new tab).

Fancy working as a media planner? You’ll ensure advertising campaigns reach the right audiences via the best channels. Use analytics tools to track performance and inform your approach to align with objectives.

Want to be a brand and advertising manager? You’ll develop marketing strategies, coordinate advertising campaigns and oversee branding initiatives. Analyse market trends, consumer behaviours and competitor activities.

Keen to work as a market analyst? You’ll collect and analyse data on customer demographics. Design marketing campaigns based on customer insights. Assess plans and strategies.

Your future career might be as a:

Digital and social media manager
PR coordinator
Content creator and writer
Digital marketer
Market analyst
Brand manager
Marketing and communication professional.

Programme Structure

Courses include:

Communication Research Methods
Content Creation for Media
Media Law and Ethics
Advertising
Marketing Analytics
Retailing

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-06-21 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-10-12 00:00:00 , International
Starting 2027-04-06 00:00:00
- Apply before 2027-01-06 00:00:00 , International
Starting 2027-06-29 00:00:00
- Apply before 2027-03-29 00:00:00 , International

More details

International students can apply at any time, but should submit their applications at least three months before the intended program start date.

Language

English

PTE Academic

Schedule a PTE test!

IELTS

6.5

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Credits

144 alternative credits

Delivered

Online

Campus Location

Gawler, Australia

Disciplines

Communication Studies Marketing View 29 other Bachelors in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 04249J

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28500 AUD / year

≈ 28500 AUD / year

Additional Details

National tuition - Commonwealth Supported

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Communication (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Additional Details

Funding

Scholarships Information

Available Scholarships

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