Marketing University of Leeds

Overview

With this  Marketing degree from University of Leeds you’ll learn all the essentials in everything from strategy, consumer behaviour and branding to the cutting-edge interface between marketing and artificial intelligence (AI).

The dedicated marketing course is heavily aligned with industry, giving you a fantastic opportunity to meet expert marketing professionals at guest lectures and build invaluable experience through work placements. A strong emphasis is placed on the practical application of marketing theories through case studies and industry insights.

The pathways available on this course are:

• Enterprise and Innovation

• Ethics and Sustainability

Why study at Leeds:

• You’ll study your Marketing degree at the world-renowned, triple-accredited Leeds University Business School with a global reputation for excellence.

• The course is shaped by the Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe. You’ll learn from academics who share their world-leading expertise with you in the classroom.

• Learn how to build and manage brands that prioritise ethical practices and environmental responsibility, aligning with the growing demand for sustainable business solutions.

• Gain invaluable experience, analysing real-world marketing scenarios and case studies to apply in practice.

• Develop practical skills in data analytics, marketing strategy, digital and social media marketing using marketing simulation software.

• Choose to take an optional year in industry to gain valuable practical experience or immerse yourself in a new culture by spending a year studying in a different country at one of the many partner universities across the world.

Career Opportunities

This Marketing degree has been designed here at Leeds to address the large demand from employers for graduates skilled in a wide range of marketing roles, including:

• brand manager

• product marketing manager

• social media manager

• marketing assistant and manager

• SEO manager

• marketing analyst

• marketing coordinator

• social media marketer

• export manager

• international marketing manager

• relationship marketing manager