Media and Communication - Applied Innovation Swinburne University of Technology

Overview

Investigate the influence of social networking data, ownership and privacy, automated media, the digital economy, and more in our Bachelor of Media and Communication - Applied Innovation at Swinburne University of Technology. Pair it with hackathons, industry projects and innovation sprints. Emerge ready to drive positive change.

On successful completion of this course students will be able to:

• identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
• analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
• demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
• initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
• design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
• explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures
• engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
• apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning
• apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
• identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
• adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
• facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
• navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
• communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
• develop futures-focused innovations that integrate responsible social, technological and environmental factors