Media and Communication - Business Swinburne University of Technology

Overview

Gain broad business knowledge and cutting-edge communication skills. Emerge ready for a captivating career in almost any industry.

Upon successfully completing the Bachelor of Media and Communication - Business at Swinburne University of Technology, graduates will be able to:

• identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
• analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
• demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
• initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
• design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
• explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures
• engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
• apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning
• apply and integrate business-relevant knowledge, theories, concepts, technologies, practices and processes
• obtain, analyse and interpret relevant information and data to make informed business decisions
• formulate innovative and sustainable solutions to business problems
• articulate a line of reasoning demonstrating cultural responsiveness and critically analyse and offer authentic solutions to ethical challenges in business
• effectively communicate business arguments and reasoning to a range of audiences
• build on business and digital skills to continuously develop the intellectual independence to be critical and reflective learners
• work collaboratively and purposefully in teams to achieve a common goal.