Digital Marketing BSc (Hons) University of Kent

Overview

Winning attention is only the start. Great digital marketing delivers results.

At Kent, you’ll learn how to understand audiences, build brands and create digital marketing that connects. Explore consumer behaviour and marketing strategy, develop content and campaigns, and use data to understand what’s working – and what needs to change.

You’ll put that thinking into practice too. Create digital content. Analyse marketing and social media data. Develop strategies around real-world problems. Build campaigns and pitch your ideas. Along the way, you’ll learn to balance creativity with commercial thinking, evidence and responsible decision-making.

Digital marketing keeps changing. You’ll explore the technologies, trends and ethical questions shaping the field, and build the adaptability to keep learning as platforms, audiences and ways of working evolve.

By graduation, you’ll have the creative, analytical and professional skills to move into areas such as digital marketing, content, SEO, analytics, brand management and consultancy.