Business and Marketing (Hons) University of Kent

Overview

At University of Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions. 

Our BSc Business and Marketing (Hons) course combines critical thinking with real-world practice. Opportunities to work on live briefs, pitch to clients, and analyse consumer data across platforms like TikTok, Instagram and YouTube are examples of learning methods that simulate a real career experience.

You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry.

Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.

Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world.

Your future

The world awaits great marketers.

Business and marketing graduates will find career opportunities in all industries around the world. Your biggest challenge might be in narrowing your focus.

With a degree that combines industry engagement and professional accreditation, you’ll stand out to top employers.

Employers:

• Rackspace Technology
• Roku
• The Daily Telegraph
• Sky
• Sainsbury’s
• Tesco
• Transport for London
• Yahoo! UK
• KHL Group
• Hewlett Packard

Roles:

• Marketing strategist
• Advertising manager
• Brand manager
• Digital marketing analyst
• Consumer insights consultant
• Sustainability marketing specialist
• Influencer marketing
• Social media manager