Business Administration (Marketing and Digital Media) University of Nicosia

Overview

The variety and range of courses offered and the interdisciplinary character of the programme as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

Key Facts:

The general objectives of the Business Administration (Marketing and Digital Media) programme at University of Nicosia are: 

• Present and explain main theoretical concepts in key areas of business.

• Demonstrate how to apply the above knowledge in the solution of business problems.

• Provide tools for and experience in working in multicultural teams.

• Train students in leading ethically and in a sustainable manner in an environment of constant social, economic and technological change.

• Offer tools for and practice in analysing business related information.

• Enhance critical thinking for the purpose of improving strategic decision-making.

• Develop students’ writing skills in relation to business.

• Cultivate students’ presentation skills.

The concentration’s main objectives are the following:

• Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.

• Develop an understanding of the importance of integrating the various marketing communication tools.

• Discuss the changes, trends and challenges in the area of marketing.

• Plan, implement and evaluate an integrated marketing communications programme.

• Provide expertise in social media communications strategy and development.

• Explore the use of digital media in increasing marketing effectiveness.