Strategic Communication Webster Vienna Private University

Overview

The Strategic Communication programme from Webster Vienna Private University  combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasion, media literacy, communication theory, corporate and crisis communication, promotions and communication campaigns that graduates can apply in workforce situations. By the end of the programme, you will be proficient in strategic writing and message creation, research, audience analysis, persuasion and new skills as you undertake a career in nearly any industry in which organizations need to create communication strategies.

Students also acquire advanced knowledge and develop skills and competencies in public relations, advertising, media studies and speech communication, as well as knowledge management, negotiation, leadership, persuasion, corporate and crisis communication, promotions and communication campaigns. Through exposure to and participation in faculty research, as well as interaction with an array of experts and prominent external lecturers, students gain valuable insight into how to use strategic writing and message creation, research, audience analysis, persuasion and social media skills to create communication strategies. They learn to work independently and how to collaborate with others on constructing and communicating strategically important messages in a professionally sound and ethical manner, in line with WVPU’s profile and objectives.

Key facts

• Apply the acquired knowledge, skills and research methods to the completion of an original thesis in strategic communication.

• Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.

• Apply current communication and media technologies to address clients’ problems related to advocacy and/or reputation management.

• Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.