Marketing and International Tourism Management (Hons) Dundalk Institute of Technology

Overview

Marketing and International Tourism Management (Hons) is offered by Dundalk Institute of Technology. This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. 

Key Facts

Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis. There is also a work placement module in year two. Students will understand the culture driving the tourism industry in 3 of the main European countries (France, Spain and Germany) and learn the basics of these 3 languages with no prior language experience required. The Marketing and International Tourism Management industry is a dynamic and globally influential field that merges the art of marketing with the art of hospitality, catering to the needs of travellers and creating memorable experiences. It involves the strategic planning, promotion, and management of tourism destinations, attractions, and services.

Professionals in this industry navigate the intricacies of market research, branding, digital marketing, and customer experience to attract and engage visitors from around the world. They work collaboratively with tourism boards, hotels, airlines, and travel agencies to highlight the unique offerings of different regions, drive tourism growth, and foster sustainable practices. With their expertise, they shape the narrative of destinations, connect cultures, and inspire wanderlust.