Digital and Social Media Marketing Staffordshire University

Overview

At The BSc (Hons) Digital and Social Media Marketing at Staffordshire University we teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

Work Placements

Staffordshire Business School has an established history of using our strong links with industry to secure placements for our students, and our courses offer you the flexibility to undertake an immersive 1-year placement between level 5 and level 6.

You can choose to complete a 12-month work placement between the second and final year of your course. It’s a great way to gain valuable experience and put your skills into action solving real problems.

We have a variety of placement opportunities, ranging from links with SMEs locally to national companies. Previous placements have included working with Jaguar, Land Rover, Road Chef, bet365, Alton Towers Resort, ASDA and Enterprise Car Hire.