International Graphic and Digital Media Artevelde University of Applied Sciences

Overview

International Graphic and Digital Media Is visual branding: Visual Branding is how a brand looks, feels and stands out visually to leave a lasting impression on people.  

Visual Branding uses visual elements such as logo, colour, font, images and design elements to tell a brand's story. It gives a sense of what the brand is and what it stands for.  

Recognizing a brand, on a website, a billboard or packaging. Consistency in visual branding ensures that the brand sticks in people's minds. 

For example: McDonald's yellow "M" that you recognize from afar, or the calm and natural look of a brand like Starbucks. 

Within the programme we have 80% international students! 

What will you learn? 

Creative skills: 

• Graphic Design: Learn how to create visual elements that make a brand stand out and attractive. 

• Layout and Typography: Develop skills to use effective layouts and typography for maximum impact. 

• Motion Graphics: Understand and create moving visual elements to bring brand stories to life. 

Storytelling and Branding: 

• Telling stories and learning to understand how this forms the basis for strong brand identities. 

• Apply essential strategies to build, position and manage a brand 

Content creation: 

• Adobe package: Illustrator, Photoshop, Indesign, Premiere, .... 

• Copywriting: Develop skills to write compelling and effective copy that reinforces the brand. 

• Photo and video production: learn how to produce high-quality visual content to support the brand. 

Programme 

• Project based learning: apply learned skills directly in realistic projects to gain practical experience. 

• Collaboration at home and abroad: take advantage of collaborations with partner schools (South Africa) and field to gain industry insight and networking opportunities 

• Portfolio building: work on an impressive portfolio throughout the programme to showcase your creative skills to potential employers 

• Interact with diversity: an international environment with students of different nationalities and cultures: peer-feedback! 

• Interdisciplinary Collaboration: Work with students from related programmes (ICM and IJO) to develop a broader understanding of creative processes. 

After graduation 

What can you become: 

• Art Director: As an art director, you will be involved in the design process, ensuring that the visual aesthetic of all marketing materials is consistent with the brand identity. You often manage a team of graphic designers. 
• Brand Strategist: Develop strategies to build, position and manage brands. This includes understanding the market, target audience and developing strategies to strengthen brand identity. 
• Content Creator/Manager: As a content creator or manager, you will be responsible for developing and managing a variety of content, including text, images and videos. You can work on the creation of content that suits the brand's international target audience. 

Or continue studying: 

• Choose another bachelor programme in a shortened track at Artevelde UAS 
• Master programme in Belgium or abroad 

Accreditation

The quality of Artevelde University of Applied Sciences Ghent and its departments is assured by accreditation. All our departments are accredited by the NVAO, the Accreditation Organisation of the Netherlands and Flanders