International Graphic and Digital Media Artevelde University of Applied Sciences

Overview

International Graphic and Digital Media delivered by the  Artevelde University of Applied Sciences  Is visual branding:Visual Branding is how a brand looks, feels and stands out visually to leave a lasting impression on people.  

Visual Branding uses visual elements such as logo, colour, font, images and design elements to tell a brand's story. It gives a sense of what the brand is and what it stands for.  

Recognizing a brand, on a website, a billboard or packaging. Consistency in visual branding ensures that the brand sticks in people's minds. 

For example: McDonald's yellow "M" that you recognize from afar, or the calm and natural look of a brand like Starbucks. 

Within the programme we have 80% international students! 

What will you learn? 

Creative skills: 

• Graphic Design: Learn how to create visual elements that make a brand stand out and attractive. 

• Layout and Typography: Develop skills to use effective layouts and typography for maximum impact. 

• Motion Graphics: Understand and create moving visual elements to bring brand stories to life. 

Storytelling and Branding: 

• Telling stories and learning to understand how this forms the basis for strong brand identities. 

• Apply essential strategies to build, position and manage a brand 

Content creation: 

• Adobe package: Illustrator, Photoshop, Indesign, Premiere, .... 

• Copywriting: Develop skills to write compelling and effective copy that reinforces the brand. 

• Photo and video production: learn how to produce high-quality visual content to support the brand. 

Programme 

• Project based learning: apply learned skills directly in realistic projects to gain practical experience. 

• Collaboration at home and abroad: take advantage of collaborations with partner schools (South Africa) and field to gain industry insight and networking opportunities 

• Portfolio building: work on an impressive portfolio throughout the programme to showcase your creative skills to potential employers 

• Interact with diversity: an international environment with students of different nationalities and cultures: peer-feedback! 

• Interdisciplinary Collaboration: Work with students from related programmes (ICM and IJO) to develop a broader understanding of creative processes. 

After graduation 

What can you become: 

• Art Director: As an art director, you will be involved in the design process, ensuring that the visual aesthetic of all marketing materials is consistent with the brand identity. You often manage a team of graphic designers. 
• Brand Strategist: Develop strategies to build, position and manage brands. This includes understanding the market, target audience and developing strategies to strengthen brand identity. 
• Content Creator/Manager: As a content creator or manager, you will be responsible for developing and managing a variety of content, including text, images and videos. You can work on the creation of content that suits the brand's international target audience. 

Or continue studying: 

• Choose another bachelor programme in a shortened track at Artevelde UAS 
• Master programme in Belgium or abroad