36 months
Duration
7760 EUR/year
1157 EUR/year
Unknown
Unknown
Apply date
Unknown
Start date

About

If you want to envision communication strategies, create digital content, or become a persuasive copywriter, get your Bachelor’s degree in International Communication Management at Artevelde University of Applied Sciences. You will also experiment with several foreign languages, from French to Spanish.

Visit programme website for more information

Overview

What will you learn + programme? 

Coming up with communication strategies 

Students learn how to align communications with organizational goals and achieve measurable results. A strategic approach is critical to achieving the goals of communication efforts 

  • Target group analysis: learn to understand the needs of target groups and tailor the message to them 
  • Learning to position the organization and communicate a consistent message 
  • Communication Planning:  
  • Realistic scheduling and prioritization to complete projects within tight deadlines. 
  • Allocating resources such as budget, staff and technology 

 

Digital communication content creation 

  • Tools for creating digital communication content. Students will be able to produce attractive and effective content, taking into account visual and textual aspects 
  • Adobe package: Photoshop, premiere, InDesign,... 
  • Alternative software: Canva 
  • Applied AI tools 
  • Copywriting and storytelling: The ability of stories to stick, combined with the persuasive power of copywriting, forge a powerful connection between brands and consumers. Communication not just in information transfer, but in to engage, touch and inspire audiences.  

 

Mastering foreign languages 

  • Subjects in English: improved language proficiency for students to communicate more effectively at the international level. This is invaluable in a world where cross-border cooperation and communication are essential 
  • Choose one extra foreign language to immerse themselves in in order to better understand not only the language but also its culture.  

- Spanish 

- French 

- German 

- Dutch  

 

Year 1 + 2: In the first and second year, students receive a very strong foundation in communication. Here we cover strategies in general, marketing communication, followed by marketing strategy. In addition, they also receive a lot of content creation training (e.g., Photoshop and Premiere).

Of course, copywriting is another important aspect in the first and second years. Here, we also bring English to an even higher level. Additionally, there are subjects such as AI and content creation for social media. 

Year 3:  Specialise in courses of your interest or study at one of our partner institutions abroad and do an internship in an international company in Belgium of abroad: 

  • Expert tracks (15SP): in-depth in a specific area of Visual Branding 
  • Cross Cultural Communication: developing communication solutions for real diversity issues, creating inclusive campaigns and content a.o. Employer branding, internal communication, ... but also diversity and inclusion in terms of leadership, collaboration, ... 
  • Consumer oriented Communication: any form of activity or communication that directly targets consumers with the aim of persuading people to buy a product/service but also to change behavior or attitudes within a particular target group. 

including Forms of marketing & communication directed toward an end user, Business to consumer communication, Outward communication toward an end user/consumer 

  • Minors (9SP):  
  • Broadening in a theme relevant to the profile 

  • Open to students IGM, ICM and IJO -> interdisciplinary 

  • Students choose one:

  • Future thinking: Combination of human-centred design, philosophy and social critique. The approach is that design and communication professionals can contribute to a society-wide mindshift to break the status quo that keeps many crises muddling along. climate, migration, overconsumption, inequality, ... 
  • Internship Abroad XL: Internship with integrated project, preferably abroad, in a company with an international context

After graduation 

What can you become: 

  • Cross-Cultural Communication Specialist: You could work as a cross-cultural communication specialist, helping organizations understand and communicate effectively with different cultures, both internally and externally. 
  • Global Brand Communication Manager: In this role, you will be responsible for developing global brand communication campaigns that are aligned with different cultural expectations and perceptions. 
  • International Public Relations Strategist: As a strategist in international public relations, you work to develop PR strategies that promote an organization's reputation in different cultures around the world. 
  • Cultural Branding Consultant: You can serve as a cultural branding consultant, advising organizations on how to align their brand identity with diverse cultures to appeal to a wider audience. 
  • International Consumer Engagement Specialist: You could specialize in consumer engagement on an international scale, developing strategies to reach and engage different audiences in meaningful ways. 
  • Global Consumer Insights Analyst: In this role, you will analyse consumer behaviour on a global scale, interpret cultural differences and translate insights into communication strategies that effectively reach target audiences 

Or continue studying: 

  • Choose another bachelor programme in a shortened track at Artevelde UAS 
  • Master programme in Belgium or abroad 

 

Accreditation

The quality of Artevelde UAS and its departments is assured by accreditation. All our departments are accredited by the NVAO, the Accreditation Organisation of the Netherlands and Flanders.

Programme Structure

All courses of this programme contribute to four essential employment skills: 

  • Insight and strategy: you keep track of current trends in the broad field of communications while also figuring out how to turn organisational goals into a well-designed communication plan. 
  • Concept and creation: you create various communication products tailored to your target audience across multiple platforms, from text to video. 
  • Project design and planning: you develop effective communication strategies. As a project manager, you are in charge of the big picture, so you can coordinate your colleagues, instruct freelancers and ensure you achieve your goals. 
  • Research and analysis: you formulate research questions, interview people, organise focus groups, measure and analyse and report on, for instance, the brand's image or the characteristics of how your target audience uses media.

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Credits

180 ECTS

Delivered

On Campus

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Artevelde University of Applied Sciences and/or in Belgium, please visit Student Insurance Portal.

Other requirements

General requirements

To be admitted to an English degree programme, you need the following documents for your online registration:

  • Copy of identity card or passport (front and back).
  • Diploma of secondary or higher education + transcript of records.
  • Proof of English proficiency (see English language requirements).
Optional:
  • Entrance examination: applicable if this is mandatory to access higher education in your country.

Tuition Fee

To always see correct tuition fees
  • International

    7760 EUR/year
    Tuition Fee
    Based on the tuition of 7760 EUR per year during 36 months.
  • EU/EEA

    1157 EUR/year
    Tuition Fee
    Based on the tuition of 1157 EUR per year during 36 months.

Living costs for Gent

754 - 1205 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Communication Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
Various benefits
Deadline
Not specified
DFL Scholarship Program
Need-based

Read more about eligibility

Daughters for Life Foundation
Location not available
Independent provider
Grant
3000 EUR
Deadline
22 Apr 2025
DashTickets Foundation Scholarship Opportunity for Undergraduate Students
Merit-based

Read more about eligibility

DashTickets Foundation
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
40000 USD
Deadline
25 Mar 2025
Mary Doctor Fine Arts Scholarship
Merit-based Need-based

Read more about eligibility

Blumenthal Performing Arts
Location not available
Independent provider
Grant
10000 USD
Deadline
25 Mar 2025
Gordon Hay Scholarship
Merit-based Need-based

Read more about eligibility

Blumenthal Performing Arts
Location not available
Independent provider
Grant
1500 USD
Deadline
15 Sep 2025
Headway’s Book Lovers Scholarship
Merit-based

Read more about eligibility

Headway
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Jun 2025
1040 Abroad International Studies Scholarship Initiative
Merit-based Need-based

Read more about eligibility

1040 Abroad
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2025
Essay Writing Contest from EduLegit
Merit-based Need-based

Read more about eligibility

Edulegit
Location not available
Independent provider
Grant
1000 USD
Deadline
09 Jul 2025
Dream Chaser Scholarship
Merit-based

Read more about eligibility

Salvado Law
Location not available
Independent provider
Grant
1000 USD
Deadline
02 Jul 2025
Jewish Heritage Scholarship
Merit-based

Read more about eligibility

Diamant Gerstein
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Feb 2025
Fighting Bullying With Technology
Merit-based

Read more about eligibility

1902 Software
Location not available
Independent provider
Grant
500 USD
Deadline
Not specified
L. Austin Weeks Undergraduate Grant
Merit-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
2000 USD
Deadline
01 Sep 2025
The Rick Blight Leadership in Action Scholarship for Athletes
Merit-based

Read more about eligibility

Canadian Men’s Health Foundation
Location not available
Independent provider
Grant
3000 USD
Deadline
01 Mar 2025
WMI Scholars Program
Merit-based

Read more about eligibility

Wells Mountain Foundation
Location not available
Independent provider
Grant
1000 USD
Deadline
20 May 2025
PlagiarismSearch 2025 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Mar 2025
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 GBP
Deadline
Not specified
Pearl Lemon Scholarship
Merit-based

Read more about eligibility

Pearl Lemon
Location not available
Independent provider
Grant
1000 USD
Deadline
Not specified
Teen Changemakers Essay Contest
Merit-based

Read more about eligibility

International Bipolar Foundation
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available

Other interesting programmes for you

Our partners

International Communication Management
-
Artevelde University of Applied Sciences

Wishlist

Go to your profile page to get personalised recommendations!